National Doughnut Week takes place from 9th to 16th May 2015.
Back in 1991 independent baker, Christopher Freeman, founded National Doughnut Week with the aim of raising money for children’s charities. In the last 24 years the sale of over 14 million doughnuts has raised over £787,000 for various charities. £312,000 of that money has gone to The Children’s Trust, which became the chosen charity for the cause in 2005.
In 2014 almost one hundred businesses took part in National Doughnut Week, making it one of the most successful years yet, and it is hoped that 2015 will see even more success for the cause!
What happens to the money raised?
All of the funds raised during National Doughnut Week go straight to The Children’s Trust – a charity that helps children with brain injury. £15 could buy a fibre-optic light for a multi sensory room, while £57 could buy a physio ball to help a child with their balance and playing abilities. All children deserve to have fun, and £200 of the money raised could buy a music system to provide much needed fun and stimulation to a child with brain injury.
How to get involved as a business
If you have a bakery business and want to get involved you can find out more information by visiting the National Doughnut Week website and ordering a marketing pack. Your event can be as big or as small as you like, so even if you’ve not got anything planned yet, it’s not too late to get involved!
There are a variety of events that you can run during the week:
- Promotions – Your charity doughnuts could be on a special offer such as buy one get one free, three for the price of two etc to encourage people to buy them.
- Competitions – You could run a competition with prizes varying from a free doughnut to a voucher for money off etc.
- Bespoke doughnut – Create a doughnut especially for National Doughnut Week, perhaps it could be a unique flavour or design for one week only – customers love limited edition things!
Use the marketing material and word of mouth to let your customers, friends, and other businesses in the community know what you’re doing. Social media can also help to spread the word too. If you have a large following on Facebook, Twitter, Instagram etc then use it to your advantage and create some hype around your doughnut events!
How to get involved as a customer
Who doesn’t love doughnuts? If you want to get involved with doughnut week and simultaneously raise money for The Children’s Trust whilst filling your belly with deep-fried sugary goodness then get down to your nearest participating bakery.
Visit the National Doughnut Week website and put your postcode in to find out which bakeries near you are taking part. You’ll find a whole host of independent bakeries as well as big names like Greenhalgh’s and Krispy Kreme.